BMWUSA

BMW USA needed to attract a new generation of drivers while strengthening loyalty among existing fans.

Execution:

We repositioned BMW USA’s social presence as a must-follow destination for car enthusiasts, blending live event coverage, social-first campaigns, and vehicle launch highlights.

Results:

• Grew the account organically by 569K followers in six months

• Delivered top-performing content, driving consistent month-over-month growth

• Strengthened BMW’s social presence, making it more engaging and aspirational than ever