Chief Hard Officer

GOAL:

Create the opportunity to become the first HARD MTN DEW Baja Blast Chief HARD Officer, an exclusive summer job tailor-made for passionate fans fueled by their love for Baja Blast.

EXECUTION:
Develop creative concepts that reflect the out-of-the-box "job responsibilities" of the role delivering an immersive experience that resonates deeply with HMD’s audience's desire for fun and adventure.