Chief Hard Officer

HARD MTN DEW set out to create the ultimate summer job—one that let Baja Blast superfans turn their passion into a profession.

Execution:

We brought the Chief HARD Officer role to life with wild, over-the-top "job responsibilities" that captured the fun, rebellious spirit of HARD MTN DEW.

Through immersive storytelling and bold creative concepts, we delivered an experience that resonated with fans craving adventure.