MTN DEW GAMING

MTN DEW set out to solidify its place in gaming and authentically connect with diverse gaming communities.

Execution:

We built MTN DEW Gaming into a go-to hub for gamers by delivering audience-focused content, viral memes, industry discussions, and strategic collaborations with influencers and publishers. By embracing gaming culture, we turned the brand into a true player in the space.

Results:

• Grew TikTok from 0 to 249K followers in just eight months.

• Increased X following by 55%, expanding reach and engagement.

• Established MTN DEW as a must-follow brand in gaming conversations.