MTN DEW RAID

MTN DEW RAID is a first-of-its-kind AI-powered program that rewards streamers for doing what they love—drinking MTN DEW on stream. By simply showing a MTN DEW bottle on camera and opting in, gamers unlock exclusive rewards designed to grow and amplify their audience. The ultimate prize? 15 minutes of Twitch fame—a coveted feature spot on the Twitch homepage.

Results:

• 83 million streams scanned to identify eligible participants.

• 20 million front-page views for small streamers, boosting visibility.

• 25 million minutes of MTN DEW-fueled gameplay streamed.