MTN DEW RAID

GOAL:
Spotlight all gamers, regardless of their view count and number of subscribers. MTN DEW will show love to all gamers by allowing them to be featured on the Twitch homepage.

EXECUTION:

We trained Al to scan hundreds of thousands of live Twitch streams daily, only scanning non-top-tier streamers, to find MTN DEW bottles and logos that would be featured on the Twitch homepage. The only requirement for gamers was to show a MTN DEW logo or products in their live stream.