Slim Jim Organic Social

The goal was to crush boredom through organic social media, continuing the momentum from a successful campaign and maintaining high engagement with Slim Jim’s audience.

Execution:

Building on the success of "The CEO of Verified Comments," we used a creator-inspired tone of voice to further engage Slim Jim’s audience in a relatable and fun way.
This approach leveraged Slim Jim's unique brand personality and resonated with the target demographic on platforms like TikTok and X/Twitter.