The Real Humans of Safety

Slomin’s Home Security, part of the 100-year-old Slomin’s Inc., faced a challenge—standing out in an increasingly automated industry.

While competitors leaned into tech, Slomin’s had something they didn’t: real people at every step, from installation to monitoring.

Execution:

To spotlight this human touch, we launched “The Real Humans of Safety”, a national campaign showcasing the faces behind Slomin’s security.

The campaign introduced their new brand tagline, “Slomin’s – The Difference is Human,” and included a 60-second TV spot with multiple social cutdowns, reinforcing what truly sets them apart.