The Real Humans of Safety

GOAL:

Differentiate Slomin’s Home Security in a crowded market by showcasing its human-centric approach and emphasizing its unique value.

EXECUTION:
Launched “The Real Humans of Safety” campaign, featuring a nationwide TV spot and social media content to highlight the brand’s personal touch. Revitalized the brand with the new tagline, “Slomin’s: The Difference is Human,” reinforcing this message across all business lines.